Group of business men with post-it notes on chart

SEO and SEM

A question I am asked often about is the difference of SEO (Search Engine Optimization) and SEM (Search Engine Marketing).  As you would expect these are related, yet SEO is the on-page optimization of the web pages where as SEM is the marketing methods after the web pages are completed. It is important to remember…

Stop Spam written on hexagon shape

Identifying SEO Spam

If you have a website online you have most likely received unsolicited emails for SEO services; a client recently forwarded me one which he had received that noted problems with his website’s optimization and promised to improve his website’s SEO ranking. I wanted to write this post since many of our clients have questions on…