Email marketing is one of the most cost-effective marketing strategies for small businesses since it allows you to reach a global audience, it’s easy to share, easy to measure, you are able to segment groups to deliver targeted messages, and you’re reaching an already engaged audience. A good email campaign will help you build credibility…
Small businesses face lots of scrutiny by potential clients, and marketing has shown than over 80% of people will search independent review sites instead of the company’s provided reviews. It’s important for both small businesses and larger companies to monitor the website ranking, online reviews, and comments from social media users and consumers. What we…
A question I am asked often about is the difference of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). As you would expect these are related, yet SEO is the on-page optimization of the web pages where as SEM is the marketing methods after the web pages are completed. It is important to remember…
Providing periodic newsletters for your small business can be very effective since it reminds your clients (and prospective clients) about your company services, yet there are some things you should be aware of before starting an email campaign. One of the first things you will likely want to decide upon is how often do you…
Learn how to identify and target keywords for SEO with the new Google AdWords Keyword Planner Tool. In previous posts I have noted how useful Google’s Keyword Tool can be in defining the best keywords to target for with regard to SEO. As Google noted: “Plan your Search Network campaigns and learn what your customers…
Tracking user behavior on a website is one of the key components of a good SEO plan. Website tracking with Analytics can let you know many things, such as the number of new and repeat visitors, the visitor location, the Internet browser and device used to view your pages, the landing page (first page visited),…
UPDATE: Some time after this post was written Craig’s List changed their policy in regard to adding your own code as noted below. My understanding is that now “code” is only allowed for Ads were payment is received. In any case, I have left this post in place since there is still some good information,…
A business that gets a lot of positive reviews will have a significant advantage over a business that doesn’t. This advantage comes about since most review sites are highly ranked and trafficked so having a link on them is great both for SEO value and company exposure; and maybe most importantly, studies have noted that…
Not long back Bing changed the name of the “Bing Business Portal” to “Bing Places for Business”, and a while before that Bing removed the “review” part of their “Places” listings. For this reason you may think that there is little reason to create a listing with them (beyond the standard URL submit) but from…
UPDATE: Yahoo Small Business will no longer be providing their own reviews, or their small business marketing dashboard. The review part of their site is now importing Yelp reviews, and when I visited their page I found this notice: Coming soon! Yahoo Small Business is becoming Luminate from Aabaco Small Business. Considering that Yahoo has…