For those of you getting into the “nuts and bolts” of website design, you will find that there are times where you will need to create and/or modify the .htaccess file. In this regard, I have provided some of the most important .htaccess scripts I have come across, many which I use and have found…
You have likely seen ads for buying vanity domain extensions, those .xxx commercials, and have asked yourself, is this something I need? My answer in short is “NO”. The Internet Corporation for Assigned Names and Numbers (ICANN) used 2011 to encourage customized (and very expensive) extensions for top-level domains (i.e. Volkswagon buying .vw or Wells Fargo…
Some time back I wrote about the benefit of using Facebook’s “notes” feature to add your blog posts automatically to your Facebook wall. Well, if you haven’t heard Facebook discontinued the ability to import a blog feed into your Facebook a couple of months back. If you are like me and blog a lot, yet…
Top Social Media Platforms for Businesses in 2023: Where to Focus Your Marketing Efforts In the ever-evolving digital landscape, social media platforms continue to be crucial tools for businesses aiming to broaden their reach, engage their target demographics, and boost their sales. Each platform comes with its unique features, audience, and potential for growth. Knowing…
White Hat SEO: Safe and Effective Strategies for Optimizing Your Website Previously, I’ve discussed the frowned-upon tactics known as Black Hat SEO, which are to be avoided at all costs. Today, let’s explore the positive counterpart: White Hat SEO. These are the techniques and strategies that are both safe and effective for optimizing your website…
Expanding Customer Service through Knowledge-Based Options Many businesses rely on traditional customer service methods like live chat, 800-number telephone support, and priority email to connect with customers. However, Knowledge-Based Options (KBO) are often underutilized tools that can significantly enhance customer experience and increase conversions. Some effective KBO resources include tutorials, glossaries, FAQ sections, and comprehensive…
Black Hat SEO Methods Search Engine Optimization (SEO) is often seen as an art form, and just like any art, it has practitioners who are celebrated for their skill and those who are criticized for their approach. Today, I’m focusing on the controversial world of “Black-Hat” SEO techniques. These are methods that I usually discover…
The Blueprint for Designing a Responsive Website In an era where web browsing devices range from pocket-sized smartphones to colossal desktop monitors, designing a responsive website isn’t just an option; it’s imperative. Responsive web design (RWD) ensures that your site delivers a seamless, optimized user experience across all devices. But how exactly is such a…
Mastering Mailchimp for Effective Newsletters As an experienced digital marketer, I’ve explored numerous tools for emailing and client engagement. Among these, Mailchimp remains a preferred choice due to its comprehensive features and scalability, ideal for businesses of all sizes. While Mailchimp’s free tier historically offered services for up to 2,000 subscribers, I recommend verifying current…
In the digital age where the virtual presence of businesses becomes as crucial as their physical one, having a well-designed website contact page is indispensable. One feature that significantly enhances the utility and appeal of such pages is an embedded map. This not only aids in location visibility but potentially increases foot traffic, making it…