When it comes to website assessment, there are a number of different criteria than can be evaluated. With a bit of searching you will find website marketing graders, mobile website graders, SEO graders, Keyword density graders, and those that provide a combination of these. I have long felt that one needs to do periodic assessments…
I’ve written a lot about SEO and optimization in general, and here is one more related post since I often get questions on what I’ve done to get such a high search engine ranking. Like my last post, I wanted to provide you some statistics to help illustrate why these are important. Ample Pages and…
I’ve talked some about parked domains in the past, but since so many of my clients are confused on this subject, I wanted to provide a bit more information. The first thing to understand are that parked domains are additional domains which you host or have pointed at your hosting account by a domain registrar…
Ok, so when you hear an “SEO Company” tell you something that sounds too good to be true, it probably is. For those of you looking to outsource your SEO efforts, here’s a quick list of times you should question your SEO consultant or online marketing agency. Question getting links by auto-generation of content or…
White Hat SEO: Safe and Effective Strategies for Optimizing Your Website Previously, I’ve discussed the frowned-upon tactics known as Black Hat SEO, which are to be avoided at all costs. Today, let’s explore the positive counterpart: White Hat SEO. These are the techniques and strategies that are both safe and effective for optimizing your website…
Expanding Customer Service through Knowledge-Based Options Many businesses rely on traditional customer service methods like live chat, 800-number telephone support, and priority email to connect with customers. However, Knowledge-Based Options (KBO) are often underutilized tools that can significantly enhance customer experience and increase conversions. Some effective KBO resources include tutorials, glossaries, FAQ sections, and comprehensive…
Black Hat SEO Methods Search Engine Optimization (SEO) is often seen as an art form, and just like any art, it has practitioners who are celebrated for their skill and those who are criticized for their approach. Today, I’m focusing on the controversial world of “Black-Hat” SEO techniques. These are methods that I usually discover…