Google is the top search tool on the internet today, featuring not only the best web search engine, but many additional features that are designed to help businesses improve their search engine ranking. The following are some of the better Google options to learn how to better market your online business.
Google Trends
Previously (Google Insight) is a search tool that helps you follow and discover trends on what information people are searching for on the web. This tool also provides historical data to study long-term trends, and allows you to fine tune your data search by category, and location.
Google Analytics for Websites
Google offers free tracking for your website statistics (requires a Google account). Add your websites’ url and Google generates a “Google Analytics Tracking Code” to track your website’s statistics. There are several output options, and statistics can be emailed to you automatically.
Google Alerts
Google Alerts sends you information on keywords you want to receive updated information about: new articles, blogs, and posts on the Internet about any subject or keywords chosen. After you set up your alerts they are sent to you with links and snippets so you can choose at a glance what interests you.
Google My Business
With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Google Search Central
Google’s Search Central (previously Google Webmasters) provides information on what you can do to improve the SEO of your websites. They have 3 options to choose from — business or marketer, developer, or SEO professional.
Google Marketing Platform
Free tools to assist small business in marketing their website.
If you find their tools confusing, start with Free Google Training and Information Seminars. Register to take a variety of Google’s free business courses and online presentations in their “Do More With Less” series. You may also want to look at Google’s Tips and Trends, a downloadable PDF series on how laws and changes in industries may have an impact of keyword searches. If you prefer to learn from videos, visit Google’s Business Channel on YouTube.
