If you visit most retailers you will find that they are already playing Christmas music. This is a good example of how merchants are already gearing up for the holiday season. While I personally prefer to hear and see holiday promotion efforts after November 25th, I do think that most businesses should begin planning their…
DetailsSocial Media is important … by now, I trust everyone who has a business website knows this statement to be true. The problem for many is deciding on what options to choose (there are many), and how to set-up and manage the accounts. As for options, following I have listed my suggestions based upon their popularity…
DetailsIn a recent blog post “Facebook Likes Incentives” I noted an example by Fat’s restaurant in Sacramento to get Facebook “likes”. From my discussion with clients about social media marketing I know that many of you are interested in getting more interest, both Likes and Shares in your pages. As I explained in this previous…
DetailsI’ve talked about the importance of social media endorsement of your pages in previous posts and in our newsletter. While Facebook “Shares” are still the most important consideration do to its popularity, it is time to start taking Google Plus seriously, especially considering how integrated Google is in other key Google applications such as the…
DetailsWhen it comes to great web pages, the ones that really catch our eye are those that have good photos. Whether a photo is “good” or not may seem obvious, yet I can tell you from experience that few people really spend much time in consideration of the images added; they simply use what’s easily…
DetailsAs a rule I don’t recommend including banner or text Ads on your website unless they are related to your specific industry and can be included in an unobtrusive way. Some web sites do quite well with Ads though, such as those primarily of the resource type. For example, if you sell wedding cakes it…
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