Marketing your small business can be challenging, both in regard to cost, and the time associated with the development and implementation of an effective marketing strategy. As a small business owner myself I wanted to offer some tried-and-true suggestions that may effective for you. First and foremost, you need to identify your niche market. One…
DetailsI’ve talked a lot about the factors that will get a website ranked well. And since Google is the primary search engine, it important to ensure that your optimization and targeting efforts are focused primarily on them. If you’ve read my previous blog posts about the top ranking criteria, you already know much of what…
DetailsIf you’ve had a blog for a while, you probably have a love/hate relationship with comments. As you surely have come to note, people (and bots) often post to blogs as a way to add a link back to their website, or the one/s they are promoting. Of course we don’t want the spammer to…
DetailsRarely a day goes by that I don’t come across some website which has been compromised by hackers. This is a concern of course for everyone, yet especially the business that needs to ensure that their website is secure, and free of intrusion. As a website designer, I take security very seriously. For this reason…
DetailsAs you likely know, there are a variety of tools online for those who manage their own website and want to assess its strengths and weaknesses. You can use these different tools to assist you in deciding on what, if anything, needs to be changed on your website pages, and some of them will in…
DetailsIn our challenging consumer economy, one of the best strategies for success is the implementation of promotions and coupons. It is well known that many people will purchase more readily if there is a perceived savings to be had, and providing specials and limited time promotions/coupons can be a good option for many businesses. In…
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