Expanding Customer Service through Knowledge-Based Options Many businesses rely on traditional customer service methods like live chat, 800-number telephone support, and priority email to connect with customers. However, Knowledge-Based Options (KBO) are often underutilized tools that can significantly enhance customer experience and increase conversions. Some effective KBO resources include tutorials, glossaries, FAQ sections, and comprehensive…
DetailsHave you ever wondered if you could customize Gmail to both improve the professional look of the emails you send, and automate the process? Well, yes you can…in part. What Google offers is the ability to enhance Gmail by enabling add-ons in “LABS”. Firstly, it should be noted that “LABS” are Gmail add-ons that are…
DetailsBlack Hat SEO Methods Search Engine Optimization (SEO) is often seen as an art form, and just like any art, it has practitioners who are celebrated for their skill and those who are criticized for their approach. Today, I’m focusing on the controversial world of “Black-Hat” SEO techniques. These are methods that I usually discover…
DetailsThe Blueprint for Designing a Responsive Website In an era where web browsing devices range from pocket-sized smartphones to colossal desktop monitors, designing a responsive website isn’t just an option; it’s imperative. Responsive web design (RWD) ensures that your site delivers a seamless, optimized user experience across all devices. But how exactly is such a…
DetailsMastering Mailchimp for Effective Newsletters As an experienced digital marketer, I’ve explored numerous tools for emailing and client engagement. Among these, Mailchimp remains a preferred choice due to its comprehensive features and scalability, ideal for businesses of all sizes. While Mailchimp’s free tier historically offered services for up to 2,000 subscribers, I recommend verifying current…
DetailsIn the digital age where the virtual presence of businesses becomes as crucial as their physical one, having a well-designed website contact page is indispensable. One feature that significantly enhances the utility and appeal of such pages is an embedded map. This not only aids in location visibility but potentially increases foot traffic, making it…
Details
